The 15 Hidden Metrics of Customer Centricity
Discover how CPIs are a path to a more profitable customer-centric strategy when complemented with existing KPIs.
Vex In The Press
How Key Performance Indicators Can Actually Kill Key Performance
Learn how Customer Performance Indicators can expand a brand’s view of customer needs to reap profitable growth.
Data Shows CVS Closing 900 Stores Will Bode Well for Customers
How is one of the country’s largest pharmacy retailer making bold moves to better activate on customer’s needs?
Five Steps To Inspiring A Customer-Committed Employee Base
Discover how linking purpose to human-centered customer goals helps employees embrace their role in CX.
Five Leading Brands Selected By Customers For Their Outstanding Performance In Delivering on Customer Goals
Winning Brands Build Best-In-Class Value Exchange with their Customers in the First-Ever Vex Awards by Gongos.
North American Customer Centricity Awards Video Presentation of the 2021 Vex Award Winners
Join us in celebrating how five winning, cross-industry brands are building best-in-class value exchange with their customers.
Customer Performance Indicators: New Evidence in Customer-Centric Metrics
As customers demand more from brands than ever, the time’s now to shift focus to the universal metrics that they value most.
Gongos to Honor First-Ever Vex Winners at the North American Customer Centricity Awards
Gongos Announcing Five Brands To Be Recognized For Building Best-In-Class Value Exchange Based On CPIs.
Operationalizing Customer Centricity: The Intersection of Understanding and Delivery
Discover the dimensions behind creating reciprocal value between brands and what customers value most.
Many Brands’ Commitment to Customers Ends at Their Pocketbook: Why it Pays to Invest Deeper
Understanding customers doesn’t have to be complex when we drill into a fixed set of universal goals they share.
From In-Store to Dotcom: The War of Retail Pharmacy
With healthcare’s growing influence & pharmacies being a critical touchpoint, consumers are left with a few choices.
Gongos Launches First-of-its-Kind Subscription Service Linking Revenue Growth To CPIs
Gongos launches new patent-pending model which demonstrates leading brands are leaving billions on the table.
Jeannie Votaw & Sam Herzing on The Tom & Bob Show
Jeannie Votaw and Sam Herzing join Tom DeWitt and Bob Kiple to discuss Strategy & Implementation with Vex.
David Robbins on The Tom & Bob Show
David Robbins joins Tom DeWitt and Bob Kiple on their podcast, The Tom & Bob Show, to discuss the all-new Vex Model.
A Q&A with David Robbins about why CX hasn’t found its Wow! factor
There are many reasons why organizations today are finding roadblocks when delivering a great CX.
Reframe Growth Through the Lens of Customer Outcomes
With the shift from shareholder to stakeholder capitalism, the role of customers is ever-important.
How to Win in the Disruptive Economy: A Playbook for Success
Thriving in the new normal requires a different approach than yesterday’s playbooks. What are companies doing?
Motivate Employees by Empowering Customer Success
Companies use KPIs as a way to success, but the pressure to perform comes at a price of emotional resonance.
Thinking Beyond Evaluation in the Quick-Fix World of CX
With more ways to monitor and measure how customers are interacting with brands, what does this mean for traditional CX?
CPIs: The Small but Significant Indicators of Business Growth
While KPIs are a valuable tool in measuring success, businesses can lose sight of their most precious asset—their customers.
