LinkedIn Value Exchange Model – The Vex Curve™

Value Exchange Model

How the Vex Model Works

and survey them to understand


Combine inputs 1,2 & 3

to determine what Future Customer
Value is for those customers.


Then we incorporate input 4 to determine

which CPIs are most important to customers

when doing business with that brand, or which CPIs are likely to result in Future Customer Value for that brand.

I'd like to be part of the VEX syndicate

Step 1 of 5

How do I know if I'm part of the syndicate?