Value Exchange Model
We begin with customers
and survey them to understand
Combine inputs 1,2 & 3
to determine what Future Customer
Value is for those customers.
Then we incorporate input 4 to determine
which CPIs are most important to customers
when doing business with that brand, or which CPIs are likely to result in Future Customer Value for that brand.
It doesn’t stop there
If you’re someone who really wants to dig in to the data science behind the Vex Model, here’s where it happens.
The Vex system of models comprise three algorithms, all powered by machine learning. Each takes a different combination of inputs, and outputs them from the other algorithms in the system.
Lastly, we cross-populate the data to understand
which brands are performing well, which are not, and rank them
so that brands can leverage comparative data to learn from both competitors and best-in-class brands.