Value Exchange Model

Achieve Your Goals By Helping Customers Achieve Theirs

Quantify The Missing Link Between Customer Goals and Business Outcomes

Our patent-pending Value Exchange (Vex) Model utilizes Future Customer Value as a measure of growth, but can work in combination with most established customer KPIs to identify the strongest paths to growth. Successfully vetted across 150+ companies across industries and sectors, it establishes a direct, numerical link between KPIs and Customer Performance Indicators (CPIs).

How the Vex Model Works

We begin with customers

and survey them to understand

How much they
are spending
with a brand.

How frequently
they are spending
with that brand.

How likely they are to
continue to spend with
that brand in the future.

SURVEY ANALYTICS

Combine inputs 1,2 & 3

to determine what Future Customer
Value is for those customers.

What CPIs are being delivered on satisfactorily, or poorly, from that brand.

PREDICTIVE ALGORITHM

Then we incorporate input 4 to determine

which CPIs are most important to customers

when doing business with that brand, or which CPIs are likely to result in Future Customer Value for that brand.

It doesn’t stop there

If you’re someone who really wants to dig in to the data science behind the Vex Model, here’s where it happens.
The Vex system of models comprise three algorithms, all powered by machine learning. Each takes a different combination of inputs, and outputs them from the other algorithms in the system.

Predictive

In addition to its critical role above, this proven machine learning algorithm powers all other elements of the Value Exchange Model.

Prescriptive

While the prescriptive simulation tells us which CPIs a brand should leverage to see an increase in their revenue, or Future Customer Value. It also can also tell us the magnitude of growth, and the halo or cascading effect that one or more CPIs has on another.

Diagnostic

The diagnostic uses Natural Language Processing to tell us how a brand can internalize and act on high-impact CPIs in relevant ways to improve their Future Customer Value.

BENCHMARK ANALYSIS

Lastly, we cross-populate the data to understand

which brands are performing well, which are not, and rank them

so that brands can leverage comparative data to learn from both competitors and best-in-class brands.

1Brand
Performance

2Category
Performance

3Best-in-Class
Performance

A Model that Evolves

Year after year

Use the Vex Model to continually inform customer-centered investments. As your competitive environment evolves, the model will continue to identify opportunities that drive revenue growth with your customers.

Your Vex subscription is so much more than a model. It’s the people behind the science and their ability to advise you on how to analyze, interpret, activate, and commercialize that make the model sing.

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