- Amazon Fire TV
- Amazon Music
- Amazon Prime Video
- American Airlines
- American Express
- Apple Music
- Apple TV
- AT&T Now
- Bank of America
- Blue Apron
- Burger King
- Chromecast with Google
- Cricket Wireless
- Disney Plus
- Dollar Shave Club
- General Motors
- H&R Block
- HBO Max
- Home Advisor
- The Home Depot
- Honest Company
- JPMorgan Chase
- John Deere
- Louis Vuitton
- Pandora (SiriusXM)
- Panera Bread
- Rite Aid
- Sleep Number
- Southwest Airlines
- State Farm
- Stitch Fix
- Uber Eats
- US Bank
- Verizon Wireless
- Warby Parker
- Wells Fargo
- YouTube Music
Yes, as a member of our syndicate, you are able to purchase a customized Vex Report that showcases your brand’s scores as well as comparable scores within and across categories, and model outputs for all brands in the syndicate.
Along with your comprehensive report, which will be furnished as a PDF, you will receive 25 advisory hours to use within the subscription year. In collaborating with our experts, you will learn how to interpret, activate, and socialize your report insights to your internal teams.
While our charter syndicate includes 154 brands, you can opt-in to the syndicate for the subsequent year. Or should you wish to explore our 2021 findings, we can provide you with cross-industry-level data and conduct a customized study with your brand and any competitive or comparable brands of your choice.
To find out more information, please contact firstname.lastname@example.org to explore or augment our syndicate findings with exploration and analysis of your brand.
Yes, our Vex Curve™ Reports will be developed on an annual basis. Critical to exploring your growth and loss potential is understanding how customers perceive how you deliver on Customer Performance Indicators.
Trending this data year over year allows you to understand where and how you are moving the needle towards growth; and where you may need to make improvements and/or adjustments towards delivering on customer goals—from a financial, operational product and/or marketing standpoint.
We are happy to present you with a prototype report via a conference call so that we can ensure you can best interpret and understand implications and application as it relates to your business.
Email email@example.com to schedule a review.
The Vex Model measures two distinct domains of value. The first is the value delivered by brands to customers, measured by 14 CPIs that reflect customers’ universal functional, emotional, and social goals in doing business with any brand.
The second is the value a brand receives from the customer, measured by three core underlying elements of Future Customer Value (FCV) – how much they purchase from your brand versus competitors, how frequently they purchase, and the likelihood that your customers will continue to purchase from your brand in the future.
The Vex Model is characterized by a very high rate of accuracy. The average rate of accuracy is 90%+, which reflects the model’s ability to predict a brand’s average Future Customer Value (FCV) score on the basis of the 14 CPIs that are measured.
Yes. The model produces normalized outputs that allow for direct comparisons between all brands within the syndicate.
An important benefit of the Vex Curve is the ability to derive best practices through direct comparisons across brands, and how each is driving their performance along this curve relative to other brands.
Currently, CPIs are the result of mapping universal human values with the outcomes that consumers place on B2C business relationships. So, while we anticipate mapping B2B customer outcomes to KPIs in the future, our Value Exchange Model is currently focused on B2C indicators.
If you are a B2B business and have an interest in joining our syndicate, please email firstname.lastname@example.org.
We can, but that would require custom understanding of how each maps alongside the already proven and validated Customer Performance Indicators.
The Vex Model and the underlying CPIs works can be seamlessly integrated with existing metrics and models of customer success. The unique strength of the Vex Model is its ability to accurately predict customers’ value-enhancing behaviors, which can often be a limitation of other metrics of customer success.
Through the integration of the Vex Model with existing metrics of customer success, brands are able to better link the drivers of customer success to revenue-related outcomes.
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