Case Studies
Three German luxury manufacturers (Audi, BMW, and Mercedes-Benz) are better apt at helping their customers achieve these goals than mainstream automakers.
For example, for “improves my mental wellbeing,” these three automakers achieve double the performance of mainstream automakers Volkswagen and Stellantis (performance is similar for other mainstream automakers). Furthermore, Toyota’s luxury brand, Lexus, while performing better than mainstream marques, has underperformed their German luxury competition. Similar patterns exist across brands for the CPI “reduces my anxiety/feelings of risk.”
Even more telling than the differences across automotive competitors is the opportunity for growth all these brands have on these and other CPIs. Despite strong relative performance for some, most customers of each of these brands feel that their automaker of choice can improve on these critical CPIs. The Vex data demonstrate how companies that prioritize key CPIs, and successfully drive improvement, will see a reciprocal growth in value received from customers.
Subscribers will be able to prioritize initiatives around the CPIs that are most impactful to their customers, and therefore the business, and build detailed, tactical plans to drive improvement.
